NB Retail Store Video and Photo Campaign
Concept Development, Production & Post Production
Category: Marketing Campaigns, In-Store Digital, Social
New Balance wanted to inject some youth into their North American stores, so they came to Supersweet for a cutting-edge campaign. Our team designed the perfect mantra - 'We Have Your Fit' – and wrote a script that spoke directly to young consumers. We found social media influencers in cities across the country who could help spread the message of our awesome new initiative! After shooting an epic 50+ video & photo assets, we proudly handed them off for use by all the retailers around America!