New Balance DMV Regional Photo & Video Campaign
Concept Development, Production & Post Production
Category: Marketing Campaigns / In-Store / Out-Of-Home / Digital / Social
New Balance, renowned as a leading urban brand in DC, Maryland and Virginia regions sought our help to target their local consumer. We created powerful visuals for an OOH campaign designed to promote YCMC.com and DTLR; these social influencer-driven videos coupled with hundreds of billboards, digital displays and POP materials were featured over a 3 month period - creating memorable impressions among the public!