This past January we produced several videos for the New Balance Global Town Hall — and as part of it, we cut together this event recap.

Ahead of the event, we produced the opening event video to kick off the event, plus several other speaker support videos. During the one day event, we captured video and photo moments for an event recap afterwards. We decided to experiment a bit on this one and used a few AI tools to help create some of the transitions. Check out the first :30 seconds… and no, we didn’t fly a drone inside the event 😄

A lot of people have been asking if we’re using AI in our work. The answer is yes — but as a tool, not a replacement. It’s another piece of the toolkit. In this case, it helped us create some big, dynamic looks without adding extra on-site gear or post budget. And let’s be honest… budgets are always a thing.

At the end of the day, it’s about finding smart, creative ways to make content feel elevated without overcomplicating it. Always looking for Supersweet ways to make it happen.