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Supersweet Motion Pictures

New Balance Strength In Love

Photo Campaign

Concept Development, Production & Post Production

Category:  Marketing Campaigns / In-Store / Digital / Social

New Balance wanted to create a special way of promoting their Strength and Love Collection, demonstrating Diversity, Equity & Inclusion. Instead of taking regular pictures with the shoes on a runner we used our virtual production studio featuring an LED wall and turntable! This allowed us quick reshuffling for graphics in no time instead of hours spent retouching. Switching out backgrounds was done so fast that it let us take more photos than ever before - plus videos too made sure everything had its own unique look!

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